Mobility Urban Values.

Start Date: 01/06/2017
End Date: 01/05/2020
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MUV levers behavioral change in local communities using an innovative approach to improve urban mobility: changing citizens’ mobility habits through a game that mixes digital and physical experiences. Rather than focus on costly and rapidly ageing urban infrastructures, MUV promotes a shift towards more sustainable and healthy mobility choices by engaging in a positive way local communities, local businesses and policymakers.

The project solutions are open, co-created with a strong learning community of users and stakeholders, and piloted in a set of diverse urban neighborhoods spread across Europe: Amsterdam (NL), Barcelona (ES), Fundao (PT), Ghent (BE), Helsinki (FI), and Palermo (IT).

MUV project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement no 723521