People’s experience-focused design is a known and consolidated paradigm in many fields. This approach, when applied to innovation processes, includes aspects in the project that vary from man-machine interaction to service design, working de facto on many facets (interface, experience, service, systemic design) and perspectives (user-, human-, community- centred design).
The main goal of a people-centric approach is to fully contribute to the realization of an (user, fruition, life) experience. As exemplified through, say, care for digital interface ease of use and for the definition of clear and pleasant logical processes, and the consideration of individual variables (needs, desires, values, skills).

A variety of multidisciplinary and complementary knowledge fields converge in this goal, from psychology to behavioural sciences, from interaction design to design thinking.
Among the most recurrent practices we mainly underline iterative design approach in many ideation, prototyping and evaluation cycles, the emphasis on creativity and rapid prototyping, people involvement (in many forms and degrees).

The ideation step comprises tools and activities such as domain investigation and technological scouting, concept and project ideas stimulation, definition of user requirements, of scenarios, of use cases, until the design of punctual touchpoints, products and services, with growing detail levels, from concept to proof of concept, to rapid prototyping, to demonstrators.

LINKS performs research and development activities focused the most advanced interaction technology taking care of, among other things, natural user interfaces (NUI), conversational user interfaces (CUI), augmented reality and virtual reality (AR/VR), of ambient intelligence (AmI), of mobile terminals and web interfaces, elaborating and testing social and technological interaction paradigms for the single individual, for groups and for communities.

Among the recently explored themes are gamification and crowdsourcing for Climate Change and Digital Transformation goals, and the use of immersive and collaborative technology applied to education, museums and healthcare in the private, public and tertiary sectors.