Start Date: 01/06/2017
End Date: 01/05/2020
Web Site: www.muv2020.eu

MUV levers behavioral change in local communities using an innovative approach to improve urban mobility: changing citizens’ mobility habits through a game that mixes digital and physical experiences. Rather than focus on costly and rapidly ageing urban infrastructures, MUV promotes a shift towards more sustainable and healthy mobility choices by engaging in a positive way local communities, local businesses and policymakers.

The project solutions are open, co-created with a strong learning community of users and stakeholders, and piloted in a set of diverse urban neighborhoods spread across Europe: Amsterdam (NL), Barcelona (ES), Fundao (PT), Ghent (BE), Helsinki (FI), and Palermo (IT).